7 Deadly Sins of Overpricing Your Home.
1. Home Appraisal Problems
Even if you do find a buyer willing to pay an inflated price, the fact if over 90% of buyers use some kind of financing to pay for their home purchase. If your home won’t appraise for the purchase price the sale will likely fail.
2. No Showings
Today’s sophisticated home buyers are well educated about the real estate market. If your West LA, Santa Monica or Brentwood home is overpriced they won’t bother looking at it, let alone make you an offer.
3. Branding Problems
When a new real estate listing hits the market, every West LA, Santa Monica or Brentwood agent quickly checks the property out to see if it’s a good fit for their clients. If your home is branded as “overpriced”, reigniting interest may take drastic measures.
4. Selling the Competition
Overpricing helps your competition. How? You make their lower prices seem like bargains. Nothing is worse that watching your neighbors put up a sold sign.
5. Home Stagnation
The longer your Santa Monica, Brentwood or West LA home sits on the market, the more likely it is to become stigmatized or stale. Have you ever seen a property that seems to be perpetually for sale? Do you ever wonder – What’s wrong with that house?
6. Tougher Negotiations
Buyers who do view your home may negotiate harder because the home has been on the market for a longer period of time and because it is overpriced compared to the competition.
7. Lost Opportunities
You will lose a percentage of buyers who are outside of your price point. These are buyers who are looking in the price range that the home will eventually sell for but don’t see the home because the price is above their pre-set budget.
Most buyers in Santa Monica, Brentwood and West La look at 10-15 homes before making a decision. Because of this, setting a competitive price relative to the competition is an essential marketing strategy.
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